In its report published on 24 September, ISTAT estimates that 62.9% of firms with at least ten workers in the industrial and service sectors covered undertook innovation activities in 2022–2024, up 4.3 percentage points from 2020–2022. The increase came from small firms, while the shares for medium-sized and large firms fell slightly. These are findings about those years, rather than a snapshot of September 2026. [1]

Innovation does not only mean launching an entirely new product. The report includes changes to production methods, work organisation and information systems. The overall measure covers activities completed, still underway or abandoned. The share that successfully introduced at least one innovation is a separate figure: 60.8%. [1][2]

Growth does not remove the obstacles. Of firms undertaking innovation activities, 24.6% report shortages of money or staff. Among those introducing product or process innovations, 37.2% report innovations with environmental benefits, a lower share than in the previous period. More innovation does not automatically mean greater sustainability. [1]